Flash movie not showing on Firefox and Chrome

When the flash movie is showing only on IE and is not working on other browsers looks like you are only using the OBJECT tag to show the movie:

<object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,16,0" height="180" width="630">             <param name="movie" value="movie.swf">
            <param name="quality" value="high">
            <param name="play" value="true">
            <param name="LOOP" value="false">
        </object>

This tag only works on IE, so we need to add the EMBED tag in order to show the movie in other browsers:

<object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" 
                codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,16,0"
                width="630" height="180" >
            <param name="movie" value="movie.swf">
            <param name="quality" value="high">
            <param name="play" value="true">
            <param name="LOOP" value="false">
            <embed src="movie.swf" 
                    width="630" height="180" play="true" loop="false" 
                    quality="high" pluginspage="http://www.macromedia.com/go/getflashplayer" 
                    type="application/x-shockwave-flash">
            </embed>
        </object>